Cam Carroll Studio

View The Index Drag The Archive Read The Brief

A studio of one. Sites are built by hand, written line by line, and designed to outlast trends.

One project at a time. Eight weeks, end to end. The work lasts longer than the trends that shaped it.

II · Featured Project · MMXXVI

Sierra Auto Group

Luxury exotic motorcar rental house · Uxbridge, Massachusetts

Sierra Auto Group rents McLarens, Lamborghinis, and Ferraris by the day. Their old site was a wall of stock photography. The new one is a film — a hand-coded canvas of cinematic motion, with a custom boomerang McLaren loop running as the hero, a crossfade carousel scrolling photos like film frames, and a contact flow that routes directly to their 24/7 concierge inbox.

Tailwind for layout discipline. WebP across every image for a 42% payload reduction. Hand-written legal pages. PWA-installable. Apple-style back-to-top button with smart elapsed-time resume logic. The full kit, written line by line — and tested across ten viewports before going live.

Cinematic intro on every first visit. Curtain-up, 1.4s, custom curve.

Custom-encoded forward + reverse for a seamless boomerang loop. No edit visible.

Scroll-tied crossfade. Each photo a frame. Subtle Ken-Burns pan keeps the eye moving.

Sierra Auto Group fleet page — editorial card grid

Editorial card grid. Each vehicle a feature. Mobile-perfect, never compromised.

View Case Study Visit live site

Selected clients · MMXXVI

Sierra Auto Group
+ by selection only

Recognition

Currently submitted to Awwwards, FWA, and CSS Design Awards for Site of the Day consideration · MMXXVI.

III · The studio

III.

Process, investment, and the founder.

Brief

One conversation. Written scope. Fixed quote.

A 45-minute call covers everything I need to know. Within a week, you receive a written brief, a fixed scope, a fixed quote, and a start date. No proposal deck. No back-and-forth. If the brief feels right, we begin. If it doesn’t, you owe nothing.

II.

Build

Six weeks. Hand-coded. Friday previews.

I work on one project at a time. Every line of code is written by hand — no AI scaffolding, no page-builder shortcuts, no off-the-shelf components dropped in for speed. You receive a Friday progress link each week with a live preview you can click through. Feedback in writing; revisions on Monday.

III.

Live

Deployed, configured, refined.

I deploy to Netlify, configure your domain, set up your Google Workspace inbox, and run a training session on the contact form. Then a 30-day refinement window — fix anything, add anything, no scope-creep arguments. The site you ship with is the site you can live with.

IV · Investment

Sites start at $2,500 for a five-page hand-coded build. Most engagements range from $5,000 to $25,000 depending on scope. Quoted fixed, never hourly.

Not for everyone. I don’t work with templates, page-builders, AI-scaffolded sites, or pre-existing rescue jobs. If you need it fast and cheap, this isn’t the right fit — and I’ll tell you so on the first call.

V · Founder

“I take on two clients a quarter. The work is hand-built, never assembled. The process takes longer; the result lasts longer.”

Cam Carroll Founder · Cam Carroll Studio

The commitment

Two weeks in, if it doesn’t feel right, we part ways. No fees. No portfolio rights. Clean exit.

VI · Begin

VI.

Tell me what you’re building.

Hand-coded websites for businesses that take themselves seriously.

Sierra Auto Group

Sierra Auto Group

The preloader

The McLaren hero

The carousel

The fleet

How we’ll work together.

Brief

Build

Live

Begin a conversation.

What kind of business are you building?

What’s your investment range?

When do you want to be live?

Tell me who you are.

Now — tell me about the project.